The best part is that it's not just for marketing, but also helps in customer engagement by sending personalized messages to customers as per their needs/requirement - which has helped us improve our sales conversion rate! I think this could be expanded further like integration with other tools such as Salesforce or Hubspot etc., so we can easily pull all data together from various sources (CRM & Marketing Automation) into one dashboard view without any manual effort required! Great tool if you are looking out of box solution where your business requires both B2B Lead Generation alongwith Customer Engagement at same time!! We have been able solve many issues related lead generation including nurturing campaigns using these insights provided via analysis reports generated within few seconds after running an automation campaign /lead gen activity-.
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