I am a woman, very happy with this product. The eye peptide product I used was discontinued so I tried this eye gel as a possible replacement. I was a little hesitant to try it but the price and size of the product advertised compared to similar products for a specific gender purchase. Pros: 1. No strong "male" smell of the product. Has a very slight pleasant smell of green tea.2. This is a thick gel. It barely sticks to my finger but you only need a small amount otherwise it gets very sticky if you apply too much. I apply it after the serum, then under the eyes, in small wrinkles on the forehead and in the nasolabial folds. After a few minutes everything looks fresh and plump. Then I moisten.3. The size seemed small at first but I can see it will make a big difference.4. I paid just under $30 for it and was looking for similar products for women that were more than double the price of this budget product. Cons: I hate that men don't pay what women pay for skin care products. I'm pretty sure they won't pay as much as we do for quality products. I will probably try other products from the Rugged & Dapper line in the future.
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