I like that all data can be downloaded through an excel spreadsheet so it is easy to format. It's pretty simple with this tool as there are not many features (like BI-specific tools) built into one solution but maybe they will add some more options later? Great way of showing our customers what we understand about their needs without getting bogged down within details! This saves us countless time trying other solutions or even emailing customer service when issues arise (sometimes very costly). The tool does what it is supposed to do! It's simple and easy-to use as well - I can't imagine anything that could be improved upon at this stage of development. We've only started using analytics functions so far but have been very impressed with their power and capability. No issues yet, we are still exploring all aspects including data cleansing capabilities which has allowed us some flexibility when setting up our requirements within BI landscape.