My Magic Mud is unlike any toothpaste I've ever used, so I suggest you put aside all your notions of what toothpaste "should" be. As mentioned in some reviews, it doesn't lather. and it is not necessary. Keeping a black or dark-colored washcloth handy to wipe down the sink after brushing and rinsing is an easy task, but given the impressive benefits of this unique toothpaste, it's definitely worth it. Teeth and Cloves are great for mild numbness) and the other ingredients are exceptional. Using My Magic Mud makes me feel like I've taken an extra step towards my commitment to use ALL natural products and protect the only earth we have. After starting my day brushing my teeth with this product, I'm on the right track to making other good, healthy choices.
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