1) The ability to quickly create intuitive user interfaces with drag-and-drop visual components2) Ability to take advantage of machine learning for features that are not easily coded3) Great documentation4) Support is great5) Free version has many limitations. I would like to have an option where there's no time limit (e.g., infinite).1) We're able to make music without programming! 2) Many users can't even code their way out of a paper bag. With this product we've opened up our clients' market by creating simple tools they can understand with limited training.