Review on EMPATHIQ by Jeremiah Vishwasrao

The best thing about this software is it gives you an accurate picture of your current state in terms of customer engagement, as well as where to go from here with regards to increasing these metrics over time for maximum impact business growth! This tool helps us understand our customers better by providing actionable insights into their needs; thus enabling us to provide them what they desire most - which is value added services that will help improve user experience. I love how quickly we can identify areas of strength or weakness within each channel (mobile app, website) so then we are able to optimize processes across channels to drive more incremental revenue opportunities. It's important and beneficial to track KPIs like 'average order size', 'conversion rate' etc., but also equally crucial is understanding who has engaged with whom and why. We have been using Empathiq since its inception at VIVO Retail Group & now as part of WOW Worldwide Brands /.