The ability to create custom filters, rules that update my sheets automatically when certain actions are performed is great! I also like how easy it was for me as an admin user (who's never used this software) -to be able understand what everything does from first use of product-and even after reading manual/help files many times later with no issues at all! Great tool if you want your team members or employees who don’t have programming knowledge but still need features in spreadsheets etc., can add some value without asking IT department :) Definitely recommend!! We needed more advanced filtering capabilities than Excel had already so we decided to try out AutomateIt which turned up just perfect :).