First obvious plus points: holds a tablet, but only without a case. It has a small charging hole to connect it when it is in the holder. Side pockets hold water bottles well. The thermal insulation inside the bag is fine. But you can't put much in there with an ice pack. Cons: It's awkward to climb into the back seat of a smaller SUV. My 6 year old bumped into it every time he got on and off. I could only hold 2 water bottles and maybe a can of Cool Pack soda, cheese sticks or lunch. I bought it thinking I could put more into it than I actually did. The bracket that attaches to the bottom of the seat was easily thrown off the baby's feet, so I didn't really like this setup. In general. I say uh
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