I recently purchased a purple leather heart shaped keychain from the Living Collection store and have mixed feelings about it. On the one hand, the design is charming and the purple color is bright and inviting. However, upon closer inspection, I noticed that the leather material is not of the highest quality and seems prone to scratches and scuffs. Although the keychain is designed for both men and women, I think the heart shape and cute design can appeal to a more feminine audience. Also, the key ring itself is quite small and may not fit all types of keys or clips. Overall, while I appreciate the aesthetics of the Leatherheart keychain, I cannot wholeheartedly recommend it due to concerns about the durability of the materials and a potentially limited audience.