Review on XL.Today by James Lesley

I love how easily we were able to pull our analytics from this platform - it was easier than using Google Analytics! It's not very intuitive at all but there is definitely some learning curve for those of us who aren't familiar w/ampscript (and even then). We don;t use any advanced functionality or "segment" features within xltoday other tahn as an overall overview tool such has tracking email opens etc so these are things i'm sure will be added down tha road by support? It is very user friendly and has all the tools which are required to run an effective campaign. I have used this tool for my personal as well as brand campaigns. The dashboard is easy to navigate and it provides great insights and reports. The support team is also very helpful. As of now, there is nothing much to dislike about XL. Today. The only thing is that the pricing could be little higher. But overall it is good product. We use it for our personal and brand campaigns.