I like that it is very simple to use, you can create groups with as many members or people in them at once! It's also easy for your clients/customers too see what they have been up to without having to ask someone who knows their login details etc.. The only thing i dislike about this product so far has been how slow some of my posts appear when posted from another site (facebook). This happens often but sometimes its just impossible not be able to post something straight away because other users are posting before me - which makes sense considering there could potentially thousands more than one user logged into an account simultaneously? But still annoying if thats whats happening!! If anyone else was looking around trying to find out where all these different sites were coming together then Echo would definitely help solve those problems by providing multiple ways to log onto each service separately using 1 website interface.