The ability to create customised workflows for each of my clients, I can see how much time it takes me to complete tasks with this software! It's very easy to use as well - no training needed at all once you've downloaded your first account from their website. There are some features that could be improved (such as adding more fields onto forms), but overall we're happy using them so far! We have been able to save over half our admin staff hours by automating repetitive processes within our organisation.