I really like the way it smells. I don't often use real apple cider vinegar in my regular skincare routine because I can't stand the smell. This thing smells very good, like sweet mashed apples; for some it may even be too fragrant. I use it as a mask and cleansing. As a mask, my skin always feels softer and more balanced after use. As a cleanser, it cleans thoroughly without completely removing my skin, but I have to apply a moisturizer to keep it from feeling dry. It leaves pink stains on white towels, but I haven't had any staining issues after a regular wash. The tube is great too!
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