Many children, including my youngest son, do not like the strong taste of mint. They prefer to chew chewing gum, fruit, etc. – mostly with a sweet taste. I wasn't sure if my kids would love this toothpaste but I was pleasantly surprised when they all loved it! She's definitely cuter. The berry flavor is pronounced and very tasty. Mint is a lot more subtle, so if you have a kid who doesn't like mint, I think they'll still like this if they like sweet tasting toothpaste. My son hates mint because he says it's "too mean" in his mouth. He loved it! The fact that it's fluoride-free is even better, as young children tend to swallow a little more toothpaste than they should. It's easy to grip, small enough for little hands to grip, and has cute characters on it. I definitely appreciate that it doesn't contain any unnecessary artificial colors or flavors. pretty impressed with the quality. (More impressed that my kids actually like something that doesn't have a brightly recognizable cartoon character on the box!)
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