I really feel like they're advertised in error. The one inside fragrance used is NOT naturally derived. The fragrance is not totally overpowering like, say, a cleaning plug. I have found that I like the fragrance as long as I place the air freshener somewhere high up, away from the places I normally hang out But if you are sensitive to synthetic fragrances please note they contain them and stay away I think they generally remove the odor quite well - I've used them around trays and they help and work definitely for a while I started using white vinegar mixed with some naturally scented fabric softener to freshen the air and linens and I'm getting pretty good results with that and I've started using Holzk Owl pouches and cedar pouches to use near the tray. In the long run I prefer to go natural and leave these Air F solutions behind.
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