Either this company is an ingenious, innovative pioneer in belt technology or I haven't bought a belt in ages! The belt is attached to the clip with several sharp spikes that clamp and hold it securely in place. But the most interesting thing is how you tighten your belt. Unlike the traditional method of inserting the buckle into the correct hole, this suction cup is more like a seat belt! You simply slide it into the buckle and the internal grooves on the belt keep it in place. Even easier to lose weight! I'm excited about the new belt of this kind!