I love this platform because it allows you to see what your competitors are doing, which can give us an advantage in our industry! The interface could be improved by adding more features or making them easier/quicker to use (maybe they have plans already?).
If we want something done right then do it yourself; if not hire some professionals who know their stuff! We've been able to get ahead of competition with great insights into how other companies market themselves using online tools such as social networks like Facebook etc..