For those of you who remember what it was like when HDMI cables first became popular, remember trying to make small HDMI cables Selling cable a meter four feet for 60 70 80 dollars how much they could get if they tell you they're all gold plated and that's this and that's that but you didn't say and they didn't tell you that the cheapest would work just as well as the most expensive and in most cases with Thunderbolt I think it's pretty much the same except they say some of them have electronics that boost the signal but that still doesn't justify 30 -35 for a 3 foot cable. I have a feeling it's price gouging