The way the tool is able to take insights from customer data to create targeted offers and campaigns is amazing. It's easy to implement and the support team is very helpful. It is a very expensive tool and we feel like we could do so much better with a free platform. Make sure you are getting all of the features you need before you decide on this tool. You should use a tool like this when you have a lot of data to sift through. We needed a way to analyze and target customers with offers and campaigns based on their behavior. We use this to make sure we are providing the best service for our customers.