This is slightly more expensive than component to HDMI converters which you can easily find for about $10 less. This is a more elegant solution as it has a dedicated xbox360 connector and HDMI outputs. This means that digital audio is also transmitted via HDMI. Component to HDMI converters don't have digital audio input, only RCA, so I was worried that the audio output would be significantly compromised. With this product I didn't have to worry about the sound setup and got high quality digital audio output to my surround receiver via HDMI.