I like how easy it is for me as an end-user (customer) to use this service! It's so simple to get started with them right away.
They've got some great tutorials online too if you want more information before getting into using their platform yourself. Nothing really at first glance - but they do seem pretty responsive in general when we contact support via email regarding our questions / issues related to usage etc.. We're solving problems by providing easier access to crypto markets through one interface instead having multiple different ones which are not always user friendly enough.