I love how easy it is for me as an administrator or even just user with no technical knowledge at all! The customer service team has been great too - always responding promptly when we have questions about our account settings (or anything really!). It's not perfect yet but they are constantly improving their product so there isn't much left in terms if complaints here either :) We use this tool mostly internally within my organization; however occasionally clients will ask us what tools/apps would be best suited towards them reaching out via Facebook Live more effectively than other platforms like Twitter etc..