It works well. After 2 uses I got the color I wanted. I'm sure I'll have to keep an eye on it weekly or bi-weekly. When applied it looks VERY purple and it's scary! I was sure the purple would hold and be a rich color, but honestly it washed out and I was surprised to see that my brass hadn't changed much. The second time I used it I left it on much longer (about 25 minutes) and I got the pale ash blonde color I wanted. It does what it says on the tin, but I recommend leaving it on for much longer than the 10 minutes listed in the instructions.
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