I like that it's easy to use, has great customer support, is intuitive and allows me to set up multiple identities for my business as well as individuals. It can be expensive at times but if you're looking for something simple then this could work well for you. We are solving our GDPR compliance issues. The system does not allow us to create separate accounts for different people in one organization (we have users who need access from more than 1 org). So far we've been able to solve this problem using other solutions such as Google Apps Directory Sync which works perfectly fine.
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