My husband and I were looking for a new HD camcorder with SD cards. We are replacing a JVC HD that is no longer working. We looked up and down and settled on this Samsung T10 but bought it elsewhere as we didn't see it at Revain at the time. Samsung is the #1 electronics brand and this camcorder is no exception. I dislike products that are difficult to use and find this product easy to use. The ergonomic design is also a big plus for us. We've found that there's no fatigue during long recording sessions as your hand holds the camcorder at a natural angle. The zoom is much smoother and further than JVC, so it's nice. Another reviewer says something about noise, and my husband and I have none at all. We were really just talking about how much better the video quality was than it used to be, so overall we're really enjoying this Samsung camcorder. We almost bought the red model but ended up with the white one instead. I like it very much and I can easily prepare features on white background. I am planning to buy a red one for our daughter as a graduation present. It comes with a 4GB SD card, so you'll be up and running as soon as you open the box.