I like that it's easy to use (it has an intuitive interface), quick implementation time - once you have all of your page elements set up in bootstrap they are already looking good! It does not support many customizations as some other frameworks do but with little effort this can be done easily enough using css variables/custom classes etc. The documentation could definitely improve; there isn't much out-of-the box functionality so figuring things out requires digging into more advanced features which aren't always well documented or explained clearly at times. We've been able solve most issues we had by going through their examples section. Also having our own admin panel helps us keep track of changes made without relying solely upon github pull requests from others who may lack experience building websites themselves.
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