I like how it easily integrates with Salesforce, Hubspot & Marketo to automate marketing campaigns across channels - email sends/reminders at scale without writing code! The ability for administrators are able to manage their own profiles vs requiring support staff members helps keep costs low in this type organization which requires lots of people supporting IT resources internally. Nothing really but we have been using them solely from our Marketing Automation toolset so far, however they do provide integration services within other tools such as Slack or HipChat if you require additional integrations outside these 3 platforms mentioned above since. We use clappsia primarily through its built-in MailChimp automation service along with Zapier connections between those two systems via native API's provided out-of-box when setting up your account.
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