After 24 hours my youngest cat is still avoiding it but my 12 year old cat loves it. Last night it only took her about 10 minutes to find it and today she hasn't moved all day except to change position from time to time. I'm feeling a bit neglected as I've usually had her on my lap for a while but I'm glad she'll be comfortable and warm while I'm at work for the week I bought 3 of these , and hope my youngest does come to his senses. I didn't give it 5 stars because when the cat sits or lies in the middle the edges lift and the mat doesn't lay flat, but one of my cats definitely thinks this is a winner. Later: The younger cat finally gave in and tried Monday night after I washed his blankets and put this new thermal blanket in its place on the couch. At first he stayed on the ground, but then carefully stepped onto it and soon looked terribly content. I'm adding this 5th star because the mats seem to stay in place better - less stiff after being taken out of the box a bit - and both cats will clearly enjoy having them through our long winters.
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