I like that you can add some of your own text to it instead of having to rely entirely upon prewritten scripts! For example, this is great for when we are doing live streams where there isn't necessarily time to prepare written content beforehand. The only thing I would say might be difficult at first is learning how to use all of the tools available through Synthsia (for instance, if it doesn't have what you want). This is not something I had any issues with per se but was more just because it's different from other platforms/apps. We're using this primarily to help streamline our blog posts so they don't require writers to come up with new content every single week anymore (which takes too much work!). This has really helped us make sure our quality stays consistent instead of relying solely on freelance writers who sometimes produce subpar material.