The smell is not strong. I found one of these in my glove box from an auto part I made at least 6-12 months ago. I tried it and found the smell very good. I would say it took maybe 7 days. That's why I ordered this wholesale to keep my car smelling so great all the time. nope The very next day, when I got into my car, I didn't notice any lingering smell. What a waste of $12. Apparently they're selling a defective batch or really old car air fresheners, which is a shame because they also originally smelled nice. Don't buy this!
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