I like that it's very easy to use for people who are not tech savvy at all! Also with salesforce integration you can do so much more than just create orders - also track inventory levels etc., which saves time when doing your job daily.- It would be nice if they could make some of their reports or functions customizable by user- There isn't really anything i dislike about this product as far as functionality goes but there aren't any specific features either (just standard stuff). We've been able to save tons of man hours thanks to SOA because now everyone has access to information needed quickly without having to go through multiple different systems/people each day.