When I first started coloring my hair at home instead of at the salon I was concerned about damage to my hair, color fastness etc. I spoke to my stylist and she said I would shouldn't use any of the hair dye at the grocery store ("if you buy milk and hair dye at the same place, there's something wrong," she said, lol!), recommending this brand to her instead. I'm so glad I can buy it from Revain because it's a salon level product and in most cases you need a license to buy these products. You also need a developer to mix with this vial and I also like the Pravana brand developer. There is a lot of dye in this small tube. I've found that I only use half a tube of each color on my medium to shoulder length hair. It is holding up well and I can use the other half for new growth in 6 weeks.
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