The ease of use! My partner just set up his site in minutes after watching a short tutorial video from visual society. Even for those who don't know how to code (which I'm not) it is very easy even if you're new to web design to get started with making websites that look great and give an impression that people care about what they are doing. It's also super quick to update content as well which makes life much easier during the creative process. Sometimes their templates take time for me to customize because sometimes they have too many options but nothing wrong with a bit more customization. They do offer support via phone so I can talk through my issues without having to pay them a service fee. Creating amazing websites quickly and affordably has never been this simple!