I first bought this because I developed hypersensitivity and eating and drinking caused pain. My dentist confirmed it was just a sensitivity and recommended the usual. Whatever was in it was irritating my gums and mouth like other big sensitive brands, so I kept suffering until one day someone suggested a donut. The taste didn't impress me but I decided to finish the tube after which my teeth became smooth and clean. Some time later I noticed that my teeth were starting to hurt, which made me realize that they had stopped earlier. Well I've bought more Squiggles, been using it for 2 years in a row and it doesn't hurt at all. The return of sensitivity I noticed was due to ending the tube and switching to something else. It takes some time to fully work and some time to stop, but when it works, it's great! You don't need much, so the price isn't as bad as it sounds.
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