I am very happy to report that Crest is the best. I think at some point they improved their quality because I gave up on Crest many years ago and started trying many other brands. Well, years later, it's nice to see a new and improved Crest product. As long as they do it this well I will keep buying it. I love that unlike most toothpastes on the market, it's ADA approved. As far as I know, this is the best toothpaste you can get. UPDATE: The "tape in mouth" complaint reported by other users? I am having the same problem right now with an uncomfortable burning/tingling sensation on my lips. I liked this product at first but I experienced some negative side effects after using it. I should have just bought regular Crest, but this stuff seems to be sold more aggressively, easier to find, and more affordable. I will not buy it again. Good for short-term use I think, but ultimately disappointed. Too much "extended protection" is too much of a good thing for the mouth.
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