The software is easy for new users because it's intuitive; however, there are options that can seem confusing at first but eventually become second nature when you learn how they work with each other as time goes by. I love being able to make changes without going back through multiple pages/windows or having to rely solely on my memory. This product does not have any downsides from our company standpoint so far. It has improved efficiency in terms of saving time! Being able to see all ad elements together was very useful when looking over an advertisement before printing them out. We solved problems such as finding missing information within the ads once we had everything organized correctly.