I like that it gives you an option between 5, 10 & 20 charters! It's also free from spam unlike other services which make me dislike them because they are filled up w/spammy links when using their service in Firefox browser (browser issue?). The price can be better but overall this works well enough - its not super expensive so if your looking at having just 1 url shortened then go ahead n give em' try!! Easy to use, no additional software needed. No need for registration, can be used without logging in (or registering). It works well with Firefox & Chrome browsers. The service itself has some small bugs that I've noticed but it's not enough to make me stop using this tool. Just do your research before deciding which one you should choose. We are solving our traffic problems by reducing long URLs from multiple social platforms like Facebook, Twitter etc.