I like how it's easy to use, all you need is an internet connection! It could be better if there were more options for different types of media (such as photos). Also some people may have problems with their computer being slow or having difficulty loading certain pages when they first log in after installing this app. The benefits include ease-of-use - no searching through files; fast access to information about your customers' habits/behaviors at any given time; ability to pull data from multiple sources such as social networks etc.; possibility to see what others say about brands without leaving home.