Although LALUZ provides a wide range of high-quality tools and home improvement items, such as lighting and ceiling fans, their subpar customer service negatively affects the purchasing experience. Customers who have problems with their purchases might have trouble reaching a representative and might get unhelpful answers. Customers may become frustrated and hesitant to make future purchases from LALUZ due to this lack of customer assistance. In order to better support their customers, LALUZ must put improving customer service first.