It has helped me understand which tests result in higher conversions, and also how much of those results are due to my website design rather than the app itself. The platform has been very intuitive to use, with many helpful analytics tools that allow you to test any aspect of your app. I have found nothing about the product that I dislike. If anything, I wish there was an option to see more granular data about our user's behavior in order to improve future tests. We are testing different headlines on the homepage, and have seen some improvements in conversion rates based on the data from SplitForce.