The best part of this software is that it can be used for all email services like gmail, outlook etc. The UI is really good and can be understood very easily by any user. I think its price should be reduced at least by $50. It's a good and reliable tool but compared with other similar tools like HootSuite and Marketing Automation it has some drawbacks in terms of features. If you want an easy way to manage your social media campaigns then you have to try it out. It gives us all the required information about our social posts and helps us get more engagement on our posts. This is helpful as we can easily improve our marketing strategies using this software.