Took over a year. Lots of washes. It doesn't look brand new anymore, but it's still as soft as it was when you first bought it - amazing. Great blanket. I used this when my daughter was in kindergarten and it was a bit chilly in the building. Now that my daughter is born we use her to tuck her into the car seat in the winter. My girls are with a nanny now and the baby uses it in his crib. I highly recommend this blanket. Durable, durable, cute and super soft. So soft. Try it.
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