I like how easy it is for influencers to upload their information into the system. The platform provides analytics that can be used by marketers as well as influencers themselves. It's also integrated with other platforms such as Facebook, Instagram, etc., so users do not have to go through multiple steps to post from each app individually. Sometimes there are issues when posting content or uploading photos, but this seems to be less of an issue than some other systems we've tried. We're able to see which posts get more engagement, where our reach overlaps, and what percentage of impressions come from organic versus paid sources.
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