It's very difficult to keep bright white in a boy's outfit so this shirt is the latest of several we've had in this style. Seems to me that without the packaging it looks lighter than most - really pure white. My boys wear size 12 and 14, some also 16, depending on the cut. I find this shirt a bit short because it's too tight for a big boy and just right for a little one. He really likes the texture and said he wants to keep it so it's a win. The small cut is the reason I deducted a star.
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