I like that it is very easy to use, you don't need any special knowledge or training for this software as their support team are extremely helpful when needed! It's also great because they can see what your competition isn't doing which helps us focus our efforts more effectively - we do not have many competitors so there really aren’t too much opportunities outside of SEO tools such as ours but with them around all those options become clearer than before. Nothing at present however if anything comes up then please let me know otherwise its an excellent tool overall especially considering how inexpensively priced compared to other similar packages out there (although perhaps slightly pricey).