I really liked that it was easy enough so anyone who had no technical knowledge could use this tool without having trouble with anything! The price is also great compared to other similar tools - not too expensive but more than worth while at around $50 each month per site (which you can cancel). It's very helpful when trying to set up your own website or audit another companies sites' backlinks/pagespeed etc., as well as being able to check any errors within them which are often hard if they're hidden away somewhere else like server logs.