I really like this sweater. The arms are a tad long in a large. I might have gotten away with a medium, usually I'm a large for a comfy sweater. The logo, for being a brand no one's heard of, doesn't take away from the sweater. A lot of brands like this have logos with names that show you're buying a Chinese non-branded, then branded/named something that was given little or no thought, piece of clothing. Would I pay $30ish for this over some Kohl's sweater? I'm thinking. Yes, in this case, if they were evenly priced I would. It just looks a little classier than a lot of the Sonoma or other brands they sell. Would I pay this over a similar Costco $20 sweater? Hmmm. Honestly, probably not, and then I'd regret it later as a lot of the clothes I've bought at Costco or Sam's Club end up at Goodwill. So, if I was thinking straight, yeah, I guess I would, but I'd be more likely to purchase at a $21.99 price point.