If you want a true platinum finish but don't have it yet, there are a few things you need to know. This bottle advertises that you can GET the platinum look with it, but I'm skeptical. I followed all instructions carefully. After bleaching (twice) I got the lightness I wanted but of course kept the brass. I have rested and moisturized my hair. Two days later I applied this product to wet hair with gloves on and washed it off after 2 minutes (according to the instructions). No results. I immediately returned and repeated the application for 5 minutes. Lighter but still lots of brass. The next time I washed my shampoo, I left it on for ten minutes. Lighter but still copper. See photos. I'll end up drinking this whole bottle I think and I don't know if I can get the real ash white I'm looking for. The smell doesn't bother me, but it's a very strong orange. a fragrance that is more like a detergent than a cosmetic. Pull out. No problem. The advantage of this product over Wella's T-18 is that it is gentler on your hair. I have no dryness after repeated use. However, I am sure that I will return to Wella. Too much effort to get the copper out of my hair. I like the one-time method.
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