It is really fast, easy to use for both data scientists as well developers with little experience in SQL or NoSQL databases (like me). The UI could be more intuitive if it was easier/quicker than using command line tools like psql etc., but that's just my personal preference - others might prefer this approach! I'm solving problems of very large scale by storing billions rows per day across multiple tables where each row has many columns which are all different types such us numbers / strings & dates among other things; so far no issues at hand here :).