I like how easy it was to set up on my computer as well as use in general. It's also good that there are many tutorials already written with this product so you don't have to worry about learning new code if you're not comfortable yet. So far everything has been working great! Also, BrainCloud itself isn't very complex at all compared to other products which require more coding knowledge. They do offer an SDK that allows customizations but it costs money. If you want something simple then this is perfect for your needs because it doesn't need to be complicated or too difficult to learn. We needed a way to keep track of our game assets and make sure they were in sync between 2 different computers/devices since we would be traveling often. This made making backups much easier.